Ryan Yousefi
Director of Communications and GTM Leader with 5+ Years Building Brand, Community, and Growth
Director of Communications|
I have led communications, content, community, partnerships, and growth strategies for gaming, Web3, media, and local news brands. My work spans product launches, partnership campaigns, global events, and audience development across nearly every major platform and blockchain.
Background
I sit at the intersection of communications, product, growth, and community. I help companies explain what they do, launch what they build, and turn audiences into active users, customers, and partners.
With more than 20 years in communications, content, and management, I have built and led teams across gaming, Web3, media, and local news. My work spans the full operator stack: brand positioning, GTM planning, community growth, partnership development, event execution, and PR.
Since 2021, I have led communications and growth efforts tied to over $1B in combined transaction volume across blockchain gaming platforms. I have navigated multiple market cycles with a clear, solutions-first mindset and earned a reputation as a trusted operator who can align communities, partners, and teams to execute at a high level.
I build strong relationships with players, partners, media, and leadership teams. Whether coordinating a product launch, activating a partnership at a global conference, or building a content system from scratch, I focus on outcomes that move the business forward.
- Turn products into clear stories that audiences and partners actually understand
- Build launch plans that align marketing, product, and business development
- Grow and manage communities across platforms and channels
- Create content systems that scale with the brand
- Build and execute partnership campaigns with major brands and organizations
- Plan and lead in-person events and conference activations
- Connect marketing, product, and business development teams around a shared narrative
Experience
- Founding team member and Director of Communications at Photo Finish LIVE, the #1 all-time revenue game on Solana.
- Owned the communications strategy that secured the Official Gaming Partner of the Kentucky Derby, positioning the brand alongside one of the most recognized sporting events in the world.
- Led multi-year brand campaigns with NBC Sports across television and digital, managing messaging, coordination, and execution across both teams.
- Directed GTM planning and partnership activations with dozens of crypto and gaming industry partners at conferences globally, representing the brand publicly at every level.
- Planned, organized, and led in-person events and conference activations across multiple countries, managing logistics, stakeholder coordination, and on-the-ground execution.
- One of the first 10 employees at ZED RUN, a pioneering blockchain horse racing platform on Polygon.
- Owned all communications direction across the brand, including content strategy, social channels, email, and external messaging.
- Led campaigns that generated millions in NFT sales and tens of millions in racing volume, working across marketing, product, and community teams to align launch strategy and audience development.
- Built and managed community onboarding programs and global event activations, growing and supporting one of the most active audiences in early blockchain gaming.
Twenty-plus years leading communications and content across platforms including ESPN, MiamiDolphins.com, UPROXX, Miami New Times, Phoenix New Times, Talk Media Inc, Pro Football Sports Network, and many more.
Key Metrics
Core Expertise
Tools & Technologies
Education
Ready to Build
Something Big?
Open to leadership roles in communications, GTM, product marketing, community, and partnerships.